This acquisition is the latest in Playtika's long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand that base and to provide them the best entertainment experience possible.' 'JustPlay.LOL has organically built an impressive community of engaged users. This lightweight, breathable, moisture-wicking fabric. 'The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform,' said Eric Rapps, Playtika's Chief Strategy Officer. Just Play is a passionate toy company and global leader across a broad range of childrens consumer goods including figures, playsets, dolls, plush. Material: 100 woven polyester fabric offers outstanding durability, insulation, and wrinkle resistance. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations. (NASDAQ: PLTK) today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company's offering into the Action and Battle Royale genres. It’s an online marketplace that lets users discover and join different games to help nonprofits achieve their mission, explore new places, meet new people and have fun simultaneously. HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. JustPlay is a mobile app that helps you make money while having fun and doing good. Acquisition Furthers Playtika's Growth Strategy with Expansion into High Growth Action and Battle Royale Genres

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